Marketing strategy · Advertising creative
Strategy that leaves the meeting room as campaign material.
Prime Market Solutions Inc plans brand positioning, messaging and campaigns — and produces the key visuals, ads and copy that carry them. Every programme lists the decisions, the files and what we need from you.
Where are you starting?
Pick the situation closest to yours. Each one points to the three services we would normally start with — you can change the mix later in your brief.
01Launching something new
A product, service or business needs its first audience, message and launch assets.
02Repositioning a brand
The market moved, or the brand says different things in different places.
03Running continuous marketing
Campaigns and content need a plan, fresh creative and numbers you can act on.
What working with us looks like
No vague retainers. Every project is written down first.
One workshop, one summary
Discovery ends with a short written summary, so you can check we understood the business before any creative starts.
Options before polish
You see two or three directions early. Effort goes into finishing only the one you choose.
Files your team can reuse
Layered sources, exports for each channel and simple guidelines — not just a PDF of pictures.
Numbers that change decisions
Plans include the metrics to watch and what you would do differently if they move.
Service index
Fourteen defined programmes across strategy, creative and campaigns. Each page lists quantities, file formats, revisions and exclusions.
Strategy
PMS-01Strategy
Brand positioning sprint
A focused sprint that decides where one brand stands in one core market — and writes it down so everyone can use it.
Audience hypotheses for up to 3 groups (PDF) · Competitor positioning map covering up to 8 competitors
€6,800 – €12,300 per project
PMS-02Strategy
Audience & market planning
Desk research and a validation plan for one product line, so you know what is assumed, what is known and what to test next.
Desk research summary for up to 3 target segments · Interview guide (15–20 questions) per segment
€5,400 – €9,800 per project
PMS-03Strategy
Messaging architecture
One core value statement, messages for three audiences and the rules that keep every writer on the same line.
Core value proposition and proof points · Message sets for 3 audience types
€5,900 – €10,700 per project
PMS-13Strategy
Measurement framework
Goals mapped to metrics, an event plan, a report structure and a guide for reading the numbers.
Goal-to-metric map with definitions · Event and tracking plan (XLSX) for your analyst or developer
€5,200 – €9,400 per project
Creative
PMS-04Creative
Brand identity direction
Two visual directions, one developed further, and a compact system of type, colour and graphic rules.
2 visual directions on moodboards and applied mock-ups · Selected direction developed: logotype refinement, type pairing, colour palette
€8,900 – €16,100 per project
PMS-05Creative
Campaign creative platform
One campaign, two concept routes, one chosen and built into a key visual and core copy that every channel can use.
2 concept routes with headline, visual sketch and rationale · Chosen route: key visual (master artwork)
€9,800 – €17,700 per project
PMS-08Creative
Paid-social creative set
Three creative angles, three static versions each — nine ready-to-upload ads in agreed platform sizes with copy.
3 creative angles with rationale · 9 static ads (3 per angle) in up to 2 sizes each
€4,200 – €7,600 per set
PMS-10Creative
B2B sales narrative kit
A sales presentation, a two-page service overview and a conversation framework built on one clear story.
Sales presentation up to 20 pages (editable deck + PDF) · Two-page service overview (PDF)
€7,600 – €13,700 per project
PMS-11Creative
Landing-page creative
Information structure, English copy and desktop/mobile design for one campaign landing page — ready to hand to your developer.
Page structure and wireframe · Final English copy
€4,800 – €8,700 per page
Campaigns
PMS-06Campaigns
Product launch programme
Launch planning for one new product across up to three channels: sequence, main message, asset list and a go-live checklist.
Launch timeline: pre-launch, launch, follow-up phases · Main launch message and 3 supporting messages
€11,500 – €20,700 per project
PMS-07Campaigns
Multi-channel campaign plan
One business objective, up to three channels, each with a defined role, a budget split and an asset matrix.
Audience-to-channel role map · Budget allocation scenario (2 options)
€8,400 – €15,200 per project
PMS-09Campaigns
Content planning system
Three content pillars, an eight-week plan and twelve ready-to-write content briefs for one brand.
3 content pillars with purpose and examples · 8-week calendar (XLSX / shared sheet)
€6,300 – €11,400 per project
PMS-12Campaigns
Email campaign sequence
A five-email sequence with subject lines, body copy, layout direction and send-logic recommendations.
Sequence map: trigger, timing, goal per email · 5 emails: subject, preview text, body copy
€3,900 – €7,100 per sequence
PMS-14Campaigns
Integrated marketing programme
Positioning, one campaign concept, a channel plan and a first asset set delivered as one programme with one brief.
Positioning sprint scope (as PMS-01) · Campaign creative platform with 6 adaptations (as PMS-05)
€24,500 – €44,100 per programme
From one concept to every channel
A campaign platform starts as one key visual and one line of copy. Adaptation turns it into the sizes and formats each channel needs — social squares, story frames, email headers, a landing-page hero — without the idea drifting.
- Key visual and master copy approved once
- Adaptation list agreed in the quote
- Layered source files so your team can reuse them
Single service or combined programme?
Single service
- Best when
- One clear gap — e.g. ads, positioning or a plan
- Discovery
- Focused on that service
- What you need ready
- Inputs listed on the service page
- Pricing
- Fixed starting fee per service
Integrated programme (PMS-14)
- Best when
- New business or relaunch needing strategy and creative together
- Discovery
- One shared discovery for all components
- What you need ready
- A programme owner and the inputs of PMS-01, 05, 07
- Pricing
- Combined fee, lower than the sum; no double charging
How a project runs
- 01
Discovery
We read your material and run one workshop. You see a summary of what we understood and what is missing.
- 02
Direction
Strategy or concept routes are presented. You choose one; feedback is collected in one document.
- 03
Creation
The chosen direction is developed into final files. Two consolidated review rounds.
- 04
Handover
Source and export files, guidelines and a walkthrough call. You own the work.
- Approach →
Guides
Insights →
Briefing
How to write a marketing brief people can act on
A brief is a decision record, not a wish list. Here is a structure that answers the questions a strategist or designer will ask on day one.
Strategy
Brand positioning and advertising creative are different jobs
Positioning chooses a place in the customer's mind. Creative earns attention for that place. Mixing the two is the most common reason campaigns feel off-brand.
Ready to start a brief?
Have these to hand: your objective and date, the audience, current materials, budget range for production and media, and who approves. Select services into your brief list or write to us directly.