Services
Choose by the job, not the label.
Strategy services decide what to say and to whom. Creative services produce the material. Campaign services plan how it reaches people. If you need two or more and you are starting from scratch, look at the integrated programme (PMS-14) — it shares one discovery and costs less than the parts.
4 / 14
- PMS-01
Strategy
Brand positioning sprint
A focused sprint that decides where one brand stands in one core market — and writes it down so everyone can use it.
Audience hypotheses for up to 3 groups (PDF) · Competitor positioning map covering up to 8 competitors
€6,800 – €12,300 per project 
PMS-02Strategy
Audience & market planning
Desk research and a validation plan for one product line, so you know what is assumed, what is known and what to test next.
Desk research summary for up to 3 target segments · Interview guide (15–20 questions) per segment
€5,400 – €9,800 per project
PMS-03Strategy
Messaging architecture
One core value statement, messages for three audiences and the rules that keep every writer on the same line.
Core value proposition and proof points · Message sets for 3 audience types
€5,900 – €10,700 per project
PMS-13Strategy
Measurement framework
Goals mapped to metrics, an event plan, a report structure and a guide for reading the numbers.
Goal-to-metric map with definitions · Event and tracking plan (XLSX) for your analyst or developer
€5,200 – €9,400 per project