PMS-13
Measurement framework
Goals mapped to metrics, an event plan, a report structure and a guide for reading the numbers.
When it fits
- Reports show many numbers and few decisions
- Teams argue about which metric matters
- You are about to launch and want to measure from day one
What you receive
- Goal-to-metric map with definitions
- Event and tracking plan (XLSX) for your analyst or developer
- Report template structure
- Interpretation guide: what to do when a metric moves
What we need from you
- Business goals
- List of tools in use
- Sample of current reports
Review & revisions
Two consolidated feedback rounds, collected in one document per round. Further rounds are quoted separately.
Not included
- Implementing tracking in your accounts
- Claiming tracking is live without access
How it differs from nearby services
Defines how marketing is measured overall. The campaign plan (PMS-07) applies it to one campaign.
How this service runs
Four steps from your material to final files.
- 01
Discovery
We read what you send, run one workshop and return a short summary of what we understood and what is missing.
- 02
Direction
We present the options. You pick one and give feedback once, in a single shared document.
- 03
Creation
The chosen direction becomes final files, with two consolidated review rounds.
- 04
Handover
Source files, exports and a walkthrough call. Everything listed above is yours.