PMS-02
Audience & market planning
Desk research and a validation plan for one product line, so you know what is assumed, what is known and what to test next.
When it fits
- A new product line with no clear first audience
- You have data but no shared reading of it
- You need to plan interviews before spending on media
What you receive
- Desk research summary for up to 3 target segments
- Interview guide (15–20 questions) per segment
- Information-gap list ranked by business risk
- Validation plan with method, sample and timing
What we need from you
- Product description and pricing
- Any existing customer data or survey results
- Markets in scope
Review & revisions
Two consolidated feedback rounds, collected in one document per round. Further rounds are quoted separately.
Not included
- Conducting the interviews
- Paid data sets
- Presenting the plan as completed research
How it differs from nearby services
This service plans the evidence. The positioning sprint (PMS-01) uses evidence to make a decision.
How this service runs
Four steps from your material to final files.
- 01
Discovery
We read what you send, run one workshop and return a short summary of what we understood and what is missing.
- 02
Direction
We present the options. You pick one and give feedback once, in a single shared document.
- 03
Creation
The chosen direction becomes final files, with two consolidated review rounds.
- 04
Handover
Source files, exports and a walkthrough call. Everything listed above is yours.