PMS-01
Brand positioning sprint
A focused sprint that decides where one brand stands in one core market — and writes it down so everyone can use it.
When it fits
- You are entering a market and competitors sound alike
- Sales, website and ads describe the business differently
- Leadership disagrees on who the brand is for
What you receive
- Audience hypotheses for up to 3 groups (PDF)
- Competitor positioning map covering up to 8 competitors
- Positioning statement with 2 alternatives considered
- Direction presentation, 20–30 slides (PDF + editable deck)
What we need from you
- Current sales and marketing material
- List of known competitors
- Access to 1–2 decision makers for a 90-minute workshop
Review & revisions
Two consolidated feedback rounds, collected in one document per round. Further rounds are quoted separately.
Not included
- Paid research sampling or panels
- Naming or trademark searches
- Visual identity work
How it differs from nearby services
Positioning decides the stance. Messaging architecture (PMS-03) turns that stance into words for each audience.
How this service runs
Four steps from your material to final files.
- 01
Discovery
We read what you send, run one workshop and return a short summary of what we understood and what is missing.
- 02
Direction
We present the options. You pick one and give feedback once, in a single shared document.
- 03
Creation
The chosen direction becomes final files, with two consolidated review rounds.
- 04
Handover
Source files, exports and a walkthrough call. Everything listed above is yours.