PMS-03
Messaging architecture
One core value statement, messages for three audiences and the rules that keep every writer on the same line.
When it fits
- Different teams write about the product in different ways
- Ads perform but the website text does not match
- You are briefing several freelancers or agencies
What you receive
- Core value proposition and proof points
- Message sets for 3 audience types
- Tone-of-voice rules with do/don't examples
- Master copy library: headlines, boilerplates, CTAs (DOCX)
What we need from you
- Positioning (existing or from PMS-01)
- Product facts and claims you can substantiate
- Examples of current copy
Review & revisions
Two consolidated feedback rounds, collected in one document per round. Further rounds are quoted separately.
Not included
- Full website translation into other languages
- Legal review of claims
How it differs from nearby services
Messaging is the words. The B2B sales narrative kit (PMS-10) arranges them into a sales story and documents.
How this service runs
Four steps from your material to final files.
- 01
Discovery
We read what you send, run one workshop and return a short summary of what we understood and what is missing.
- 02
Direction
We present the options. You pick one and give feedback once, in a single shared document.
- 03
Creation
The chosen direction becomes final files, with two consolidated review rounds.
- 04
Handover
Source files, exports and a walkthrough call. Everything listed above is yours.