Approach
Four phases, each with a clear review.
Timings are set per project in the quote as relative phases (for example, 'Direction: two weeks after discovery sign-off'), because they depend on how quickly material and feedback arrive.
Phase 01
Discovery
Understand the business decision, the audience and the constraints before any work starts.
- Your part
- Send existing material; join one 90-minute workshop; name the final approver.
- What you review
- A 2–4 page discovery summary: what we understood, open questions, risks.
- How changes are handled
- If the summary shows the scope is wrong, we re-quote before Direction starts — not after.
Phase 02
Direction
Agree the strategic stance or creative route before effort goes into finishing it.
- Your part
- Review options in one session; send consolidated feedback in one document.
- What you review
- Positioning options or 2 concept routes, each with rationale.
- How changes are handled
- Choosing a third route, or merging routes, is a new round and is quoted.
Phase 03
Creation
Turn the chosen direction into final, usable files.
- Your part
- Supply final facts, legal lines and assets on time; two consolidated review rounds.
- What you review
- Work-in-progress files at an agreed midpoint, then near-final files.
- How changes are handled
- Changes inside the agreed direction are part of the rounds. A new direction is a change request with its own quote.
Phase 04
Handover
Make sure your team can use and maintain the work without us.
- Your part
- Join a walkthrough call; confirm acceptance in writing.
- What you review
- Export files, layered sources, guidelines and a handover note.
- How changes are handled
- Fixes for errors we made are free for 30 days. New requests start a new brief.
Prepare your brief
The guide below lists the seven parts of a usable brief. Bring those and Discovery takes days, not weeks.