Services
Choose by the job, not the label.
Strategy services decide what to say and to whom. Creative services produce the material. Campaign services plan how it reaches people. If you need two or more and you are starting from scratch, look at the integrated programme (PMS-14) — it shares one discovery and costs less than the parts.
14 / 14
- PMS-01
Strategy
Brand positioning sprint
A focused sprint that decides where one brand stands in one core market — and writes it down so everyone can use it.
Audience hypotheses for up to 3 groups (PDF) · Competitor positioning map covering up to 8 competitors
€6,800 – €12,300 per project 
PMS-02Strategy
Audience & market planning
Desk research and a validation plan for one product line, so you know what is assumed, what is known and what to test next.
Desk research summary for up to 3 target segments · Interview guide (15–20 questions) per segment
€5,400 – €9,800 per project
PMS-03Strategy
Messaging architecture
One core value statement, messages for three audiences and the rules that keep every writer on the same line.
Core value proposition and proof points · Message sets for 3 audience types
€5,900 – €10,700 per project
PMS-04Creative
Brand identity direction
Two visual directions, one developed further, and a compact system of type, colour and graphic rules.
2 visual directions on moodboards and applied mock-ups · Selected direction developed: logotype refinement, type pairing, colour palette
€8,900 – €16,100 per project
PMS-05Creative
Campaign creative platform
One campaign, two concept routes, one chosen and built into a key visual and core copy that every channel can use.
2 concept routes with headline, visual sketch and rationale · Chosen route: key visual (master artwork)
€9,800 – €17,700 per project
PMS-06Campaigns
Product launch programme
Launch planning for one new product across up to three channels: sequence, main message, asset list and a go-live checklist.
Launch timeline: pre-launch, launch, follow-up phases · Main launch message and 3 supporting messages
€11,500 – €20,700 per project
PMS-07Campaigns
Multi-channel campaign plan
One business objective, up to three channels, each with a defined role, a budget split and an asset matrix.
Audience-to-channel role map · Budget allocation scenario (2 options)
€8,400 – €15,200 per project
PMS-08Creative
Paid-social creative set
Three creative angles, three static versions each — nine ready-to-upload ads in agreed platform sizes with copy.
3 creative angles with rationale · 9 static ads (3 per angle) in up to 2 sizes each
€4,200 – €7,600 per set
PMS-09Campaigns
Content planning system
Three content pillars, an eight-week plan and twelve ready-to-write content briefs for one brand.
3 content pillars with purpose and examples · 8-week calendar (XLSX / shared sheet)
€6,300 – €11,400 per project
PMS-10Creative
B2B sales narrative kit
A sales presentation, a two-page service overview and a conversation framework built on one clear story.
Sales presentation up to 20 pages (editable deck + PDF) · Two-page service overview (PDF)
€7,600 – €13,700 per project
PMS-11Creative
Landing-page creative
Information structure, English copy and desktop/mobile design for one campaign landing page — ready to hand to your developer.
Page structure and wireframe · Final English copy
€4,800 – €8,700 per page
PMS-12Campaigns
Email campaign sequence
A five-email sequence with subject lines, body copy, layout direction and send-logic recommendations.
Sequence map: trigger, timing, goal per email · 5 emails: subject, preview text, body copy
€3,900 – €7,100 per sequence
PMS-13Strategy
Measurement framework
Goals mapped to metrics, an event plan, a report structure and a guide for reading the numbers.
Goal-to-metric map with definitions · Event and tracking plan (XLSX) for your analyst or developer
€5,200 – €9,400 per project
PMS-14Campaigns
Integrated marketing programme
Positioning, one campaign concept, a channel plan and a first asset set delivered as one programme with one brief.
Positioning sprint scope (as PMS-01) · Campaign creative platform with 6 adaptations (as PMS-05)
€24,500 – €44,100 per programme