PMS-06
Product launch programme
Launch planning for one new product across up to three channels: sequence, main message, asset list and a go-live checklist.
When it fits
- A product ships in the next 2–6 months
- Several teams must be ready on the same date
- You need to know which assets to brief and when
What you receive
- Launch timeline: pre-launch, launch, follow-up phases
- Main launch message and 3 supporting messages
- Asset requirements sheet per channel (XLSX)
- Launch readiness checklist
What we need from you
- Product details and launch date window
- Channels you control
- Budget range for media and production
Review & revisions
Two consolidated feedback rounds, collected in one document per round. Further rounds are quoted separately.
Not included
- Producing the listed assets
- Media fees
- PR outreach
How it differs from nearby services
This plans one launch end-to-end. The multi-channel plan (PMS-07) allocates budget for an ongoing objective.
How this service runs
Four steps from your material to final files.
- 01
Discovery
We read what you send, run one workshop and return a short summary of what we understood and what is missing.
- 02
Direction
We present the options. You pick one and give feedback once, in a single shared document.
- 03
Creation
The chosen direction becomes final files, with two consolidated review rounds.
- 04
Handover
Source files, exports and a walkthrough call. Everything listed above is yours.