PMS-05
Campaign creative platform
One campaign, two concept routes, one chosen and built into a key visual and core copy that every channel can use.
When it fits
- A launch or seasonal push needs a single idea
- Channel teams are making disconnected assets
- You want a concept tested on paper before production
What you receive
- 2 concept routes with headline, visual sketch and rationale
- Chosen route: key visual (master artwork)
- Core copy: headline, sub-line, 3 body variants
- Adaptation list; final number of adaptations fixed in the quote
What we need from you
- Campaign objective and audience
- Brand guidelines
- Mandatory offer or legal lines
Review & revisions
Two consolidated feedback rounds, collected in one document per round. Further rounds are quoted separately.
Not included
- Photo or video shoots
- Media buying
- Adaptations beyond the quoted number
How it differs from nearby services
This creates the idea. The paid-social set (PMS-08) produces ready-to-run variations of an idea.
How this service runs
Four steps from your material to final files.
- 01
Discovery
We read what you send, run one workshop and return a short summary of what we understood and what is missing.
- 02
Direction
We present the options. You pick one and give feedback once, in a single shared document.
- 03
Creation
The chosen direction becomes final files, with two consolidated review rounds.
- 04
Handover
Source files, exports and a walkthrough call. Everything listed above is yours.