PMS-04
Brand identity direction
Two visual directions, one developed further, and a compact system of type, colour and graphic rules.
When it fits
- A new brand needs a visual starting point
- The current look no longer matches the positioning
- You need a system before producing campaign assets
What you receive
- 2 visual directions on moodboards and applied mock-ups
- Selected direction developed: logotype refinement, type pairing, colour palette
- Graphic elements and image style guidance
- Basic guidelines, 16–24 pages (PDF) + source files
What we need from you
- Positioning or brief
- Existing logo files if any
- Any mandatory elements
Review & revisions
Two consolidated feedback rounds, collected in one document per round. Further rounds are quoted separately.
Not included
- Trademark registration or clearance
- Full packaging or signage design
- Font licence fees
How it differs from nearby services
This sets the brand's visual system. The campaign creative platform (PMS-05) uses it to create one campaign idea.
How this service runs
Four steps from your material to final files.
- 01
Discovery
We read what you send, run one workshop and return a short summary of what we understood and what is missing.
- 02
Direction
We present the options. You pick one and give feedback once, in a single shared document.
- 03
Creation
The chosen direction becomes final files, with two consolidated review rounds.
- 04
Handover
Source files, exports and a walkthrough call. Everything listed above is yours.