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PMS-12

Email campaign sequence

A five-email sequence with subject lines, body copy, layout direction and send-logic recommendations.

When it fits

  • New sign-ups receive nothing after the first email
  • A launch needs a nurture track
  • You have a list but no structured sequence

What you receive

  • Sequence map: trigger, timing, goal per email
  • 5 emails: subject, preview text, body copy
  • Layout direction for one reusable template
  • Send-logic and segmentation recommendations

What we need from you

  • Audience and opt-in source
  • Offer and key messages
  • Email platform in use

Review & revisions

Two consolidated feedback rounds, collected in one document per round. Further rounds are quoted separately.

Not included

  • Email platform fees
  • Building the template in your platform
  • Sending to lists without consent

How it differs from nearby services

Finished, written emails. Content planning (PMS-09) gives briefs for others to write.

How this service runs

Four steps from your material to final files.

  1. 01

    Discovery

    We read what you send, run one workshop and return a short summary of what we understood and what is missing.

  2. 02

    Direction

    We present the options. You pick one and give feedback once, in a single shared document.

  3. 03

    Creation

    The chosen direction becomes final files, with two consolidated review rounds.

  4. 04

    Handover

    Source files, exports and a walkthrough call. Everything listed above is yours.